Neutral Ground owners left “heart broken,” start GoFundMe page to find new location for coffee shop
February 2, 2023
Caroline Williams, known by most as Phant, broke down in tears last Thursday when she was greeted at the door by someone who mistook her for the realtor of the building where her beloved coffeeshop Neutral Ground is housed.
Williams said they weren’t told when they had to go or how long they could stay, but they’ve already begun preparing for Neutral Ground to be in “exile” until they can land elsewhere, after hearing news the building was being sold.
Neutral Ground Coffeehouse is a “community space, part gallery, half stage,” usually referred to as a safe “third” place for artists to use as a testing ground to “hone their craft,” and for the community of all ages to relax and have some coffee, according to the coffee shop’s website.
Co-owners, or “caretakers,” of the quirky uptown café where many artists often make their debut, Williams and James Naylor, said they were devastated when they discovered the building that houses their coffeeshop was being sold.
“I had a walkthrough of my own space, that I rent, with no knowledge or consent on my part,” Williams said.
The two previously purchased Neutral Ground in 2020 from previous caretakers, but have been associated with and managing the cafe for over 20 years. However, Naylor and Williams do not own the property on which the coffee shop has been located since the late 70s.
The building has been owned by property manager Jonathan Wallick since 1997, who the couple regarded as a great landlord who hasn’t raised their rent in 20 years.
“Otherwise, we would have been long gone,” Williams said. “We don’t make enough money.”
According to Williams and Naylor, Isidore Newman School, which is just a block away from the coffee shop, has had its eye on purchasing the building for years, and because the school has been purchasing other buildings surrounding this area, they said they expect their building to be the next.
Due to the high cost of the building, Naylor and Williams said that purchasing it would be “out of reach,” and agreed that they would have to find somewhere else to run their business.
“I think a lot of the community is still hoping that we could buy this building because there’s so much nostalgia here,” Williams said. “A lot of the community is in denial that we’re going to move.”
Loyola popular commercial music senior and singer/songwriter Gabe Parsons shares the nostalgia, as his first-ever New Orleans gig took place at Neutral Ground, and he has since played 11 additional shows there during his undergraduate years.
The charm of Neutral Ground, apart from the luxury of being able to sit, according to Parsons, is that anyone can perform and feel comfortable and safe enough to do so.
“It’s just a very, like, odd place, but in a good way,” Parsons said. “I think that places like that need to exist in the world, especially in New Orleans, which is kind of an odd city.”
Some of Parsons’ favorite memories of playing come from Neutral Ground, he said. He got his start in New Orleans from Loyola’s monthly “Singer/Songwriter Thursdays” at Neutral Ground, as have many other upcoming Loyola artists. He said it is a good way to test and perform your songs to the public.
“As an artist, you perform because you want people to listen to what you’re trying to say, so I feel like the Neutral Ground has always been a really great space to showcase your work, especially when it’s new,” Parsons said.
Pablo Amat, a Loyola sophomore in popular and commercial music and a regular performer at “Singer/Songwriter Thursdays,” agreed that the cafe allows comfort for shy performers to start in a small space with a small audience.
In his seven performances at Neutral Ground, Amat said that he has learned many things from playing there.
“I definitely think Neutral Ground has benefited Loyola. It’s a great exercise to play a set just you and your instrument. It’s a challenge,” Amat said. “It’s taught me that playing acoustic versions of your songs isn’t as easy as one would think.”
In terms of upcoming Loyola events at Neutral Ground, Naylor said that he and Phant intend to host them unless they are informed otherwise, but that the factors include when someone purchases the building.
Williams said that even if they were able to get a loan for what the property manager was asking for the building, they would have to be making double the money they’re making now.
“Everyone else in this building would have to have double their rent, and that’s just not realistic,” Williams said.
Nonetheless, the couple said they still felt “heartbroken” learning that the coffeehouse will no longer remain in its current location.
“We felt horrible. I’ve been having horrible dreams that things are just crashing in front of me that I can’t control. We’re heartbroken,” Naylor said. “This has been, you know, so much of our lives, so much of so many people’s lives.”
Parsons said that while he feels sad that the Neutral Ground is facing closure, a new location could benefit the business.
“I love the Neutral Ground, but you know, it’s kind of in a quiet neighborhood,” Parsons said. “There are no other shops really around it. It’s very standalone.”
Parsons added that it might be better for the coffee house to be located closer to where students often hang out, potentially around Freret or Maple street.
When they relocate, Naylor said the goal is to stay in the Uptown neighborhood so they can be close to Loyola and Tulane’s campuses, but everything is “still on the table.” He added that although the cafe might remain “homeless” for a time, they are going to do everything they can to keep the business going.
“Neutral Ground isn’t a place, it’s a community,” Williams said.
Naylor and Williams started a GoFundMe page this week to raise money for a down payment on a new potential building that will keep rent low.
“Phant and I are looking at buying a building for the coffeehouse to live for another 40+ years but we need your help,” the GoFundMe page read. “We have a few places in mind, one particularly that has an apartment that would offset our rent and keep the Neutral Ground inexpensive and open for all to enjoy.”
Given the belief that Neutral Ground is a community rather than a physical location, Parsons expressed his confidence that the community would follow them wherever they went.
“Is the idea stronger than the location… I think the idea is stronger than the location,” Parsons said.
Abigail Schmidt contribute to this story.
Editor’s note: The following story has been edited for clarity.
Dawn Brown • Feb 3, 2023 at 12:33 pm
I was born and raised in New Orleans. I moved to California in’99, when my husband moved to a new job. I came back to New Orleans in 2015, and begun to stay for lengthier periods of time. I discovered New Orleans was getting a large influx of new citizens from the west coast and east coast from everywhere. Our new citizens are able to work remotely, from jobs they’ve had previously, usually in the areas in which they’ve resided in, where they’re salaries are much larger. They are in better positions to purchase and buy properties. New Orleans does not offer comparable salaries. There is no way for the average homegrown native of NOLA to compete in the arena of business.
When people have more they spend more, proprietors make more. They move to NOLA because they LOVE the culture, the atmosphere, the vibe, and the low cost of property. I do blame “Katrina” for their discovery. Unfortunately, loving a culture is not understanding a culture. New Orleans had been that home that was untouched, for me, by time. It no longer is. The very people who came because they loved the culture are the very people trying to change it. Places like these in New Orleans are what enrich our culture, it gives birth to greatness, and humility. These type of establishments that have existed for decades, that nurture new talent make New Orleans New Orleans, and they are slowly being exterminated.
Kelli Taylor • Feb 3, 2023 at 11:07 am
Oh I’m so sad too hear this I went to Nola for a month and this was my favorite place to be. My friend and I where there once or twice a week. We even got a song sung for us on the piano by the owner about our experiences with there toad ways lol. I look forward to visiting again and hope You have a new place for me to visit. Best of luck. Kelli From NH
Bobby Burge • Feb 3, 2023 at 10:48 am
If you have read this, please donate to the cause. The Neutral Ground is a sacred place. A New Orleans iconic place. We must save it. Every dollar helps.
Ashley Beach • Feb 3, 2023 at 10:23 am
Thanks for this article! The Neutral Ground practically raised me. We will be having a benefit show on late March, with a lot of the bigger, familiar names that actually got their start at the Neutral Ground. Keep you eyes on our website and social media. Announcements coming soon!
Phant • Feb 3, 2023 at 10:05 am
Thank you so much for this beautiful piece on our little coffeehouse.
Brenda Du Faur • Feb 3, 2023 at 8:53 am
I will go to GoFundMe and make a donation. This has been a great and unique New Orleans institution since forever. I want them to resurface and thrive. Jonathan Wallick not raising the rent for 20 years deserves the most superlative praise. Business people who know that it’s not all about money and do something that positively affects an entire city is how life and people should be, not just things done for individual gain all the time. Neutral Ground had a high cause and should prosper into the future.
A G Verdun • Feb 3, 2023 at 8:41 am
Wishing you all the luck you deserve. Do you know how much the bldg is being sold for?