The BABE clothing boutique opens on Freret Street in October.
After doing trunk and home shows for a year, Jessy Jacobs has outgrown the showroom in her mother’s home and is opening a boutique on Freret street this October.
The owner of BABE, a contemporary women’s boutique, Jacobs has worked at a high-end women’s boutique, a multi-store company and planned business events in Colorado. After being mentored by the CEO of Blue Jeans Bar, Jacobs was itching to start up her own business.
“This has been in the works for about 4 years,” Jacobs said. “My dad and I have been trying to find property on Freret. It’s the only street that I wanted to be on. I think Freret’s a great street for college students. It’s walking distance from class, from campus, from housing and I just feel like it’s a safe street. It’s going to be easy for people to get to.”
Built around accessibility, BABE boutique will be open 6 days a week from 10 a.m. to 6 p.m., with appointments available to set up shop earlier or later than store hours if they do not work for someone’s schedule. BABE caters to groups for private parties as well, such as the Kappa Kappa Gammas of the University of Alabama.
“The event itself was a hit,” Elizabeth Calvin, University of Alabama sophomore and KKG, said of the sorority’s BABE sale. “Girls at UA are always desperate for a little retail therapy, and I knew as soon as we started planning that the timing of the show was spot on. Our setup area was packed the entire day and everyone was loving the vibe that BABE brought to Tuscaloosa.”
A reflection of her own style, BABE boutique will feature a laid-back, easy going and trendy array of active wear, loungewear, evening wear and, a favorite of Jacobs’, day-to-night transitional pieces. The store will also feature home goods as well as accessories from
various designers.
“I absolutely love BABE’s clothing selection,” Calvin said. “Jessy has a great eye for pieces that may look expensive, but still fit into a college students’ budget. The majority of her clothes cannot be found on any major website or in a department store. She has it all, from workout gear to cocktail dresses.”
The BABE boutique will include designs by Tiffany Custard, a jewelry designer based in Atlanta who owns T. Marie Designs.
“She [Jacobs] wanted to bring in new and different designs to Louisiana and the response from her clients has been amazing,” Custard said. “I think our generation and culture is placing an importance on handmade, small batch, unique items, which I think is why people are drawn to my jewelry.”
BABE is set to open in late October this year.
