Loyola’s American Marketing Association College Chapter received $2,500 as first runner-up in the Annual Case Competition on March 13.

Proctor and Gamble sponsored this year’s competition.

Forty-four teams across the country submitted marketing plans for Pringles after receiving the assignment last August.

“The challenge this year was to better market the brand to college students and teenagers,” said team president and marketing junior, Chrissie Scelsi.

In February the Loyola AMA team was notified that it would be among the eight finalists presenting plans to Proctor and Gamble executives and Pringles brand managers.

The AMA held the competition at the International Collegiate Conference in New Orleans.

“After the 30-minute presentation, the team fielded 15 minutes of questions from the executives about the nuances of their marketing plan,” said Scelsi.

On March 15 at the Collegiate Conference, the Loyola team received a plaque and prize money for its chapter.

The team developed its plan from the data gained from a questionnaire distributed to college students and teenagers in New Orleans.

“(The plan) utilized a number of promotions and commercials to reach the target market,” said Scelsi.

Eighty-seven AMA collegiate chapters entered the competition but only 44 submitted written marketing plans for the judges to consider.

Bridgewater State University, Bowling Green State University, Letourneau University, St. Cloud State University, Stephen F. Austin State University, University of South Carolina and Western Michigan University competed with Loyola in the finals.

“The judges were very impressed with the team’s primary research and the cohesive integration of the total marketing plan,” said team coach and marketing professor, Dr. Caroline Fisher.