When Jovie Scafati was in fourth grade, joining the crochet club seemed like a good idea. Little did she realize she would create a business out of it years later.
Scafati, political science freshman, picked up her crochet hobby again during the last winter break. A Buddig Hall resident, she made scarves and headbands for some of the women on her floor. This was when the idea of a business occurred to her.
“Crocheting isn’t something that I’ve done consistently over the years, it’s something that I’ll do randomly,” she said. “Over winter break I just decided to start again, and then I decided to create a business out of it.”
And then there was a name—Hookt Clothing.
“There’s so much you can do with the name. That’s why I chose it,” Scafati said.
Crocheting involves the use of a hook to pull loops of yarn through other loops. Knitting, on the other hand, uses two or more needles to create these loops, or stitches.
“Usually when people hear about my business, they associate it with scarves,” she said.
Besides scarves, Scafati also makes headbands, fingerless gloves, bikini tops and hats. She’s also been experimenting with crocheting a shirt, which, she said, takes more time. She said she will hold it off until she can find a factory to make them in mass quantities.
“Right now, I’m trying to get [Hookt Clothing] off the ground, and I’m getting in touch with a factory so that I can have inventory and, hopefully, sell my clothing to stores on Magazine, or just make it bigger.”
Her target audience is college students, and all of her items are priced at $10 or less.
One thing Scafati said she has learned is to trust in her product. “If you have confidence in your product, other people will too,” she said.
Crocheting has also taught her how to utilize her talents.
“If you know how to do something, you should try to use it to its fullest potential or manipulate it in a way where it can benefit you,” Scafati said.
Precious Esie can be reached at
