A survey completed in the 1940s by the Student Opinion Surveys of America showed that the smoking habits of college students provided tobacco companies with great business. According to this survey, more than half of the student body (58.7 percent) reported to be smokers, with less than a third identifying as smoking regularly. Women, however, reported to show little interest in the habit, with more than half of female students across the nation reporting they would never think about buying or smoking cigarettes (only 21.6 percent of female students declared to be habitual smokers). The most popular brand of cigarettes back in the 1940s was reported to be Lucky Strike, with 12.1 percent of students marking it as their favorite.
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Brief: “Tobacco business healthy in colleges, survey shows”
April 5, 1940
April 12, 2012
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