Graphic design professor Daniela Marx is hoping the new art exhibit in the library will jump start a new way of advertising events on campus.
The Collins C. Diboll art gallery on the fourth floor of Monroe Library features two similar shows: Hyperflux, and works by artist Jen McKnight, an assistant professor at University of Missouri-St. Louis.
Hyperflux is a compilation of silk-screen posters taken from the California Institute of the Arts.
The posters are used to advertise campus events, such as lecture series or movie nights.
The other show is a collection of McKnight’s silk-screens for similar events.
McKnight’s friendship with Marx was a valuable asset in bringing Hyperflux to New Orleans during the exhibit’s national tour, said Marx.
Marx is hoping that by showing what can be done with silk-screening, Loyola students will want to start making similar artwork.
In letting students create and design posters for upcoming club or fraternity events, while charging them only for the cost of supplies, Marx hopes to create a business that will provide students with the ability to have fun and make designs outside of class.
She said she believes it will be great for students’ portfolios and a nice gift for any visiting speaker.
Although Loyola’s graphic design lab has some silk-screening equipment, it isn’t enough to start this project. Marx said she hopes to receive money through both the school and a grant.
“Last year we had a workshop with Dutch designer Harmen Liemburg but we had to use Tulane’s facilities and only half of our students could attend,” Marx said.
Loyola’s American Institute of Graphic Arts club has already started some silk-screen projects. They have made Mardi Gras t-shirts and a couple of posters for lecture series, but Marx hopes to expand on this.
Graphic design sophomore and AIGA member Logan Napoli thinks making the posters is a great idea and hopes that Loyola is able to get the equipment needed to start this project.
Hyperflux is free for everyone and on display from now until Feb. 26.
John Adams can be reached at [email protected].
